Hi, I'm Noemi, a Senior UX Researcher who thrives in creating meaningful experiences

Projects

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The R.E.P. (Rep Experience Platform) was developed to streamline TUI representatives’ workflow for presenting and booking experiences. Research assessed usability, performance, and adoption, informing refinements to enhance efficiency and future development.

The R.E.P. (Rep Experience Platform) was developed to streamline TUI representatives’ workflow for presenting and booking experiences. Research assessed usability, performance, and adoption, informing refinements to enhance efficiency and future development.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam facilisis sem libero, sed placerat nisl blandit rutrum.

The booking funnel (Orderbox) previously displayed prices only after users selected date, time, language, and holders, creating friction in the process. We redesigned the flow to provide earlier price visibility, aiming to enhance the user experience and improve the conversion rate (CR)

The booking funnel (Orderbox) previously displayed prices only after users selected date, time, language, and holders, creating friction in the process. We redesigned the flow to provide earlier price visibility, aiming to enhance the user experience and improve the conversion rate (CR)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam facilisis sem libero, sed placerat nisl blandit rutrum.

A cross-functional workshop explored ways to optimize the conversion rate (CR) across distribution channels by analyzing user engagement on destination pages, activity cards, and the booking funnel. Insights from research guided improvements in booking flow.

A cross-functional workshop explored ways to optimize the conversion rate (CR) across distribution channels by analyzing user engagement on destination pages, activity cards, and the booking funnel. Insights from research guided improvements in booking flow.

The R.E.P. (Rep Experience Platform) was developed to streamline TUI representatives’ workflow for presenting and booking experiences. Research assessed usability, performance, and adoption, informing refinements to enhance efficiency and future development.

The booking funnel (Orderbox) previously displayed prices only after users selected date, time, language, and holders, creating friction in the process. We redesigned the flow to provide earlier price visibility, aiming to enhance the user experience and improve the conversion rate (CR)

A cross-functional workshop explored ways to optimize the conversion rate (CR) across distribution channels by analyzing user engagement on destination pages, activity cards, and the booking funnel. Insights from research guided improvements in booking flow.

R.E.P. Platform

The R.E.P. (Rep Experience Platform) was developed to streamline TUI representatives’ workflow for presenting and booking experiences. Research assessed usability, performance, and adoption, informing refinements to enhance efficiency and future development.

The booking funnel (Orderbox) previously displayed prices only after users selected date, time, language, and holders, creating friction in the process. We redesigned the flow to provide earlier price visibility, aiming to enhance the user experience and improve the conversion rate (CR)

A cross-functional workshop explored ways to optimize the conversion rate (CR) across distribution channels by analyzing user engagement on destination pages, activity cards, and the booking funnel. Insights from research guided improvements in booking flow.

About

I’m Noemi, and over the past few years, I’ve been on an exciting journey exploring how design can improve the way we interact with the digital world. My background in Psychology and Communication gave me the tools to understand people, and my curiosity drove me to dig deeper into their needs and behaviors.


Outside of work, I’m all about movement and exploration. I’m a sports enthusiast—whether it’s climbing, playing tchoukball, or hiking in the mountains—and I’m always looking for my next adventure. Traveling is my way to recharge and gain fresh perspectives, and when I’m at home, video games keep my imagination alive. Let’s create something meaningful together!

Experience

I've worked with companies and clients, both in agency settings and as a freelancer. I enjoy collaborating with clients who appreciate the importance of good design.

TUI

Senior UX Researcher

2025 – Now

TUI

Senior UX Researcher

2025 – Now

TUI

Senior UX Researcher

2025 – Now

TUI

Senior UX Researcher

2025 – Now

TUI

UX Reseacher

2022 – 2025

TUI

UX Reseacher

2022 – 2025

TUI

UX Reseacher

2022 – 2025

TUI

UX Reseacher

2022 – 2025

TUI

Product Designer

2020 - 2022

Weebora

UX Researcher

2024 - now

Weebora

UX Researcher

2024 - now

Weebora

UX Researcher

2024 - now

Weebora

UX Researcher

2024 - now

Università degli Studi di Milano-Bicocca

Adjunct Associate Professor

2020 - now

Università degli Studi di Milano-Bicocca

Adjunct Associate Professor

2020 - now

Università degli Studi di Milano-Bicocca

Adjunct Associate Professor

2020 - now

Università degli Studi di Milano-Bicocca

Adjunct Associate Professor

2020 - now

Università degli Studi di Milano-Bicocca

Teaching Assistant

2018 - 2020

Università degli Studi di Milano-Bicocca

Teaching Assistant

2018 - 2020

Università degli Studi di Milano-Bicocca

Teaching Assistant

2018 - 2020

Università degli Studi di Milano-Bicocca

Teaching Assistant

2018 - 2020

TUI

UX Designer intern

2019

TUI

UX Designer intern

2019

TUI

UX Designer intern

2019

TUI

UX Designer intern

2019

TUI

Visual Design intern

2017

TUI

Visual Design intern

2017

TUI

Visual Design intern

2017

TUI

Visual Design intern

2017